Archive for June, 2010
In the backwash of BP’s bobble home appliance company Electrolux will betake on a mission for the environment. The company will dive, fish and rummage our oceans for plastic debris in order to produce a collection of vacuum cleaners made by recycled plastic.
Social media makes us more cuddlesome
A new study made by Dr. Paul J Zak, ”neuroeconomics” that efforts to ” gauge the relationship between empathy and generosity” shows that social media increases the ”cuddle” chemical oxytocin in the brain. read more…
Jazz up your viral site
Have you heard the word “meme” before? Meme were to begin with a academic word to describe the cultural development in the mid 70s. Meme is something that is shared between individuals in a society and includes Tamagotchis and expressions like “That’s what she said”. Today memes are more up-to-date than ever due to viral online content.
Toyota has worked together with Pronto with the release of their new iPhone application, A Glass of Water. The application consists of a glass of water and by planning your driving and driving calm you avoid spilling out water, that means you lower the fuel consumption by 10 %.
A fresh study from ExactTarget shows that users who start their day by open their e-mail are more task-oriented and only interact with brands online when they need information about a product or service. However, users who start their days with Facebook often welcome unplanned activities from brands, activities that are not directly related to purchase.
Build your personal brand online
Personal branding is first and last when it comes to online marketing and the most important thing is to create awareness by doing the right things. We have listed a few simple tips that might help you start up your own personal branding online.
With small efforts and a lot of persistence even the smallest business can gain awareness and spread good will through charity. We know that people are more inclined to build relations with companies that are working to improve our world.
Mashable listed a few helpful tips for small business owners to gain success in their own cause campaigns.
A couple of years ago I read about “the silver surfers”, a wave of elder users that became more active on the Internet. The new group of users has grown big enough to show up some trends in their user pattern.
In an article form Social Email Marketing based on a study from AARP it is the 50+ users that grown biggest among the senior group and they prefer social media when they are online. read more…
In May TypePad launched a “like”-widget that users can put to their blogs. About 1500 users that installed the “Like”-button on their blogs received increased web traffic with 50 %. Shortly after an extended feature was launched where the “like”-button could be placed right under each post. Today about 2500 TypePad blogs have installed the button, which have increased their web traffic from Facebook with about 200 %.