What do you check first: e-mail or Facebook?
A fresh study from ExactTarget shows that users who start their day by open their e-mail are more task-oriented and only interact with brands online when they need information about a product or service. However, users who start their days with Facebook often welcome unplanned activities from brands, activities that are not directly related to purchase.
ExtraTarget have put together some classy infographic.
More than 50 % check their e-mail before visiting other websites and 11 % start out the day with Facebook. 69 % of all daily Facebook users ”Like” at least one company or brand. 68 % of all daily Twitter users follows at least one company or brand.
Where do you start out your day? With incoming mail or on Facebook?
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