Archive for July, 2010
The Mood of the United States
A group of researchers from Northeastern University and Harvard University have gathered enough data from Twitter to give us all a snapshot of how we Americans feel throughout a typical day or week. It will surprise almost no one to learn that findings indicate a general mood slump mid-day and mid-week, when we are most likely to be at work. Our tweets show that we’re happiest in the early morning and late evening; during the week, our mood tends to peak on Sunday morning.
No one could have missed out on the topless man, Old Spice Guy, Isaiah Mustafa? Who personalized grooming and established himself as the man of all men. He has undoubtedly became one of the most popular commercial characters in recent history since he burst on the scene back in February this year and his videos quickly went viral on YouTube.
Technologizer made a good analysis of Blizzards trial and failure to require Real ID log-ins for its online Forums. In short:
1. Anonymous doesn’t always mean “troll”
“Teachers may want to escape from their students during leisure time, government officials might not want to be stigmatized as avid World of Warcraft players and some people just aren’t comfortable being identified online.”
Moms in Social media
A fresh study made by parent community, BabyCenter, charts mother’s activity, engagement and influence in social media. The result shows that since 2006 the number of moms using social media has increased by 500%. By taking a closer look at statistics like this, marketers can gain a better understanding for who the reach through this segment of users.
According to new statistics from the unofficial Facebook blog, the Facebook like-button is clicked on about 65 milion times every day. Except from the 20 million users that interacts with Facebook for iPhone, this is currently the most active interaction on Facebook.
We are starting to se a decreasing hype for social media. It is not news anymore and the big question now is not if companies should start using Twitter and Facebook or not, the question is rather How to work with the channels and what strategic manner to use.
The updated and interesting marketing blog Conversation Agent shines a light at the hot topic of having a short amount of time to explain and capture the essence of Blogging to someone – for example your marketing director – in a brief conversation. Called The Elevator pitch.
Valeria Maltoni at Conversation Agent asked some experienced people about what their elevator pitch would sound like. We’ve collected the cream of those people’s tips below. Here’s why corporate blogging is a good thing for your brand:
They humanize your business. Want your business to appear more approachable? Don’t write in the traditional press releases of old. Blogs are intended to be a little more personable. Done well, blogs have the amazing potential to connect customers and prospects with a business that shows that they care about their community.
Tamar Weinberg, social media consultant
Corporate-speak doesn’t work anymore.
Debbie Weil, corporate social media consultant
Look, blogging is just a tool, it’s not a strategy. That said, it may be the most powerful publishing tool to communicate regularly with your customers and prospects. (…) Finally, the only thing worse than not having a blog is having one that doesn’t add to the conversation (just sells) and having one that is never updated. So, absolutely don’t start a blog if you aren’t going to seriously put some resources behind it.
Joe Pulizzi, Chief Content Officer
You know all the things we take for granted here? Our processes and ways of doing things? It all seems routine and boring to us, but customers now want to see the sausage being made. They’re fascinated not by what we do, but by HOW we do it.
Jay Baer, social media strategist
Blogging is one of the best ways for your customers to get to know your brand on the inside. It’s a great opportunity to engage with them to build a stronger community, to exhibit thought leadership, and to offer customer relations, through direct and open communication.
Deirdre Breakenridge, President
Here is the original post.