Go viral and create online PR for an already popular campaign

No one could have missed out on the topless man, Old Spice Guy, Isaiah Mustafa? Who personalized grooming and established himself as the man of all men. He has undoubtedly became one of the most popular commercial characters in recent history since he burst on the scene back in February this year and his videos quickly went viral on YouTube.

Now he’s taking his brilliance to a new level by tweeting videos to bloggers that at one time or another has written, commented or asked about him in rooms.

This is a great example of how to go viral and create online PR for an already popular campaign, by targeting influential individuals and create awareness among the target group. The tweets will most likely not increase sales for Old spice but it will definitely create interest and excitement for the brand identity a make it easier for people to engage with it.

The most popular fan video at the moment was sent to celeb blogger Perez Hilton who wrote: “FYI, we also tweeted at the shirtless wonder, so we’ll update if he deigns to make us a vid.”

The answer that dropped down was this: