Archive for August, 2010
Brian Solis about the new influencers:
Brian Solis and Chris Beck, founder of 26dottwo talks about today’s new influencers and how traditional media need to adapt new media’s way of gaining attention by attracting people in the stream of attention.
Tips: 3 social media sites
In our daily work, we all need inspiration to achieve excellence in our own work. To a certain extent, that inspiration can come in the form of blogs, giving us new perspectives on things. Here’s three social media sites that produces valuable information on every post, albeit in diferen approaches.
Jesper Åström
A swedish SEO guy who’s recently been made partner with the up-and-coming agency Honesty. Jesper’s posts are often very centered around Facebook, but delivers true value every time. Topics range from tweaks and hacks to Facebook pages to new features search optimization. Killer site!
Three posts you couldn’t live without:
PsyBlog
A blog focused on the psychological mechanisms of individuals and groups. What makes us tick? How come we trust certain people? Who would stop to help (or listen)? These are questions addressed by PsyBlog, as relevant for social media actors as for everyone.
Conversation agent
A daily blog that focus on the big picture of social media marketing combined with handy tips concerning various online tools. Always relevant, always rewarding, written by expert brand strategist Valeria Maltoni.
Three posts you couldn’t live without:
Karin Bill new CEO at Pronto
Karin Bill takes over the role as chief executive after founder Gabriel Sundqvist, starting the 6th of september. Most recently, Karin comes from Prime where she was responsible for the Corporate Communication Group.
Karin’s task will mainly be to continue to develop Pronto’s offer and pursue further expansion.
-Pronto is in an exciting phase right now. A healthy and well respected agency which faces the next step in its development. They have a strong offer and a fantastic potential. The agency was founded seven years ago with its roots in word-of-mouth and today, most marketers have realized the power of creating engagement with their audience. This is where Pronto forefronts. That, combined with the people who works there makes this a dream come true for me.
-At Prime, I’ve had the privilege to be a part of a tremendous success the recent years, this experience is of course something that I will take with me to Pronto.
Gabriel Sundqvist founded Pronto in 2003 and now leaves the role as CEO:
-We have grown a lot and will now aim to expand even more and I dont think that it is an entrepreneur that we need to lead the company further on. I will be as involved in Pronto as I was before, but with what i do best – consulting.
Furthermore, Gabriel says:
-In Karin, we have found the combination of experience in leadership and growth combined with an experience in developing offers to customers and being an greatly desired entrepreneour. And never the least, a passionate person who with a Pronto spririt, says Gabriel Sundqvist.
Karin har been at Prime for the last five years, prior to this she was the advertising director at mobile company 3 and takes office at Pronto the 6th of september.
According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.
It’s important for the organization to understand that testing and experimentation are keys to success. This comes naturally to an organization whose culture embraces being proactive and open. The reason why all businesses need to have a social media strategy is because it prevents any misunderstandings and emphasizes why social media is relevant to your business’ overall goals.
read more…
Games in Social Networks
In 2009 virtual goods sold to consumers globally was estimated to 2,2 billion dollars and the amount is predicted to rise up to more than 6 billions in year 2013. Virtual worlds and MMOs have until now driven the growth of virtual goods but today the fastest growing segment is social games.
Americans spend almost a quarter of their time online on social networks and blogs. The time spent have increased by 43% since last year. A third of the time is spent on communication on social networks, blogs, email and instant messaging.
Xbox’s Twitter Support was recently honouered in the Guinness world of records as the most alert brand on Twitter. The Xbox Twitter Support started as pilot project and has now grown to involve ten employees, working 24/7 helping gamers to solve problems, pay attention to up coming problems and create valuable relations to gamers on Twitter.