HOW TO: Get more out of using Facebook “Like”
New figures show that the majority of Facebook users that “like” brands to receive special offers and discounts.
1500 Americans from the age of 15 participated in the survey. 40% responded that they “like” brands to receive special offers and discounts. 36% “like” brands to get free offers and giveaways. 30% responded that they “like” brands to get updates on upcoming sales and other news. This makes it pretty obvious that Facebook pages give business a unique opportunity to build engagement with an already loyal customer base.
How can you business gain from this?
Coupons and customer codes
Take your existing offer, code it and put it on your page for everyone that “likes” you page to take part of.
Loyalty, lists and highlights
When you have a steady base of people that “likes” you brand and page, the tricky part can be to keep them loyal and prevent them from “dislike” your page as soon as they’ve received your offer. In order to build this loyalty, use the strength of Facebook’s platform.
Facebook Insight
Tool available for all page administrators. Gives you an insight of the demographics of you target group, what they like, how they interact with you content and behave when visiting your page. Use this information to tailor discounts and time-sensitive offers.
Facebook updates
Can be compared to the email lists and ca be used to tailor messages to specific parts of your target group. Choose your receivers by geographic, age and demographic factors. Perfect to use for gender specific offers, cultural events or national holidays.
Make sure you re-new your offers on a weekly basis and that only those who “like” your page receives them. Don’t stick with routines. Change you offer once per week, then after two weeks and then after two days. This way you encourage you fans to come and visit your page on a regular basis.
Front you most valuable visitors
Show you appreciation by giving special offers to those who really interacts with your brand and share you offers with others.
This are only a few tips and tricks on how to avoid only being the brand that customers “like” and instead being the brand that customer are loyal to and consider to be a true friend. And in the end, isn’t that what really matters?