Online PR
The 10th of February Sara Rywe was elected Business Creator of the Year 2011 at Stockholm School of Economics. Sara is a young entrepreneur within business and business development and have run Dance UF and is the initiator to UF alumni, now developed into an national organization. As winner of the title Business Creator of the Year she receives a qualification to an admission place at one of the bachelor programs at the Stockholm School of Economics.
Super Bowl just ended – one of the world biggest sport events but also one of the most important opportunities for brands to gain valuable publicity. One of the most expensive exposures compressed to a few seconds. From a word-of-mouth perspective we here present the top 4 winners in terms of the level of engagement and activity in social media conversations during Super Bowl 2011.
Lipton owned Brisk encourages Instagram users to caption their photos with the hashtag #briskpic and share on Twitter. A total 4 000 cans of Brisk Iced Tea with Instagram photos will be distributed at the annual music, film ans interactive conference and fetsival, SXSW.
Diaspora – a real Facebook threat
“We are 140-character ideas. We are the pictures of your cat. We are blog posts about the economy. We are the collective knowledge that is Wikipedia. The internet is a canvas – of which, we paint broad and fine strokes of our lives with. It is a forward extension of our physical lives; a meta-self comprised of ones and zeros. We are all that is digital: If we weren’t, the internet wouldn’t either.”
From daniel grippi on Vimeo.
Facebook Deals to Sweden in 2011
Facebook Deals is expected to be one of this year’s big upcoming news happenings – the service that provides commercial businesses the opportunity to reward loyal customers and thus generate positive word-of-mouth.
2010’s top 3 viral videos
The world’s biggest video portal continues to grow. During 2010 users uploaded more than 13 million hours of video content, which resulted in more than 700 billions video views.
In March 2010 YouTube announced that 24 hours of video material is uploaded every minute and in May the 2 billion mark were passed in terms of number of video views per day.
YouTube reward partner channels
During 2010 more than 15 000 partner agreements have been signed on YouTube – partners that have upload million of video minutes every day.
Tom Picket, director of content operations and online creators, sais in a blog post:
“We’re privileged to work with the most passionate and talented partners in the world, who produce and upload videos that inspire us, make us laugh and move us – and, most importantly, change the way we look at the world.”
Kickstarter – the world’s biggest funding service for creative projects and ideas. Each month thousands of creative people search for financial support to realize their dream projects and ideas. Millions of dollar is distributed for projects in fields like music, film, arts, technology, design, food and other creative fields.
Procter & Gamble is about to end the 77 year old era of sponsoring and producing soap operas – a genre the company even took part in establish – in order to switch over to social media marketing and word of mouth.
The shift in marketing strategy is motivated with the success for i.e. Old Spice Guy which reached 1,8 billion, 140 million YouTube views and an increase by 2 700% in terms of Twitter followers. TV-commercials are both expensive and less effective for the way women make decisions.
“Digital media becomes more and more important for the way to marketing our company and our products and is now a natural part of our communication mix” sais marketing director Marc Pritchard. “Word of mouth is actually the oldest form of marketing but now a days combined with the latest of technology.”
