Promos
The 10th of February Sara Rywe was elected Business Creator of the Year 2011 at Stockholm School of Economics. Sara is a young entrepreneur within business and business development and have run Dance UF and is the initiator to UF alumni, now developed into an national organization. As winner of the title Business Creator of the Year she receives a qualification to an admission place at one of the bachelor programs at the Stockholm School of Economics.
Super Bowl just ended – one of the world biggest sport events but also one of the most important opportunities for brands to gain valuable publicity. One of the most expensive exposures compressed to a few seconds. From a word-of-mouth perspective we here present the top 4 winners in terms of the level of engagement and activity in social media conversations during Super Bowl 2011.
Lipton owned Brisk encourages Instagram users to caption their photos with the hashtag #briskpic and share on Twitter. A total 4 000 cans of Brisk Iced Tea with Instagram photos will be distributed at the annual music, film ans interactive conference and fetsival, SXSW.
The 15th of December, Effekt (youth’s online magazine published by Save the Children organisation) launched a new anthology, titled “Being Different” – young peoples thoughts and ideas in words, pictures and augmented reality technique. Using augmented reality, the content of the book is presented both inside the covers as texts and images, but also accessable on the web in the shape of movies, pictures and songs.
Pronto’s mission is all about engaging target groups and invite people to involve and activate themselves in matters that are personally important for them already. In this case our mission were to identify the key individuals within the target group and provide them with information and tools for the to spread the word and to generate positive word of mouth.
Philips: Wake Up The Town
Longyearbyen. A small village in the north of Norway where the winter keeps the village in a steady hold for four long months. Four months of darkness. Some people even claim that you can feel the darkness on you skin.
read more…
Nestle – Kittu Kitsu Case Study
Some of you might have seen this one already but we think it’s such a well performed case study and it’s really inspiring and includes a great deal of discernment on how to extend the consumers experience of a brand. Enjoy! read more…
Karin Bill new CEO at Pronto
Karin Bill takes over the role as chief executive after founder Gabriel Sundqvist, starting the 6th of september. Most recently, Karin comes from Prime where she was responsible for the Corporate Communication Group.
Karin’s task will mainly be to continue to develop Pronto’s offer and pursue further expansion.
-Pronto is in an exciting phase right now. A healthy and well respected agency which faces the next step in its development. They have a strong offer and a fantastic potential. The agency was founded seven years ago with its roots in word-of-mouth and today, most marketers have realized the power of creating engagement with their audience. This is where Pronto forefronts. That, combined with the people who works there makes this a dream come true for me.
-At Prime, I’ve had the privilege to be a part of a tremendous success the recent years, this experience is of course something that I will take with me to Pronto.
Gabriel Sundqvist founded Pronto in 2003 and now leaves the role as CEO:
-We have grown a lot and will now aim to expand even more and I dont think that it is an entrepreneur that we need to lead the company further on. I will be as involved in Pronto as I was before, but with what i do best – consulting.
Furthermore, Gabriel says:
-In Karin, we have found the combination of experience in leadership and growth combined with an experience in developing offers to customers and being an greatly desired entrepreneour. And never the least, a passionate person who with a Pronto spririt, says Gabriel Sundqvist.
Karin har been at Prime for the last five years, prior to this she was the advertising director at mobile company 3 and takes office at Pronto the 6th of september.