Social Media
Trendwatching – 2012
Facebook gets a facelift
In last month’s Word-of-Mouth Newsletter (sorry all you non-swedish speakers) we commented on some new features on Facebook, but with the social networks’ latest updates, we feel it merits a blog post to boot.
Since the arrival of Google+, the team behind Facebook have not been idle; the new features are undeniably “Google+ -ish” and serve to make the established social network even more user friendly. “Subscriptions” let users subscribe to- and follow updates from non-friends – a feature recognizable from both Google+ and Twitter – and the new “Lists”-system allows one to organize and tailor which updates are shown in the news feed.
As marketers, we now need to reflect on how (and if) this changes the way Facebook is used as a marketing tool. For example: now that anyone can subscribe to a person’s updates, that person’s individual’s posts can be used to communicate with an entirely new audience – an audience that is not centered around a fan page or common interest, making it a potentially attractive and diverse target group.
Read more about these latest Facebook updates here.
“There’s an app for that!” is a phrase we hear more and more often, but sometimes the app in question is more innovative than others. One such example is What Do You See? by Malmö-based duo Blixt & Dunder. What Do You See? lets the user see the world through the eyes of an infant, based on medical research on vision development. The utility of the app is undoubtedly somewhat unclear, but what does that matter when it’s both interesting and fun?
Download What Do You See? here, and see the world with – quite literally! – new eyes.
The 10th of February Sara Rywe was elected Business Creator of the Year 2011 at Stockholm School of Economics. Sara is a young entrepreneur within business and business development and have run Dance UF and is the initiator to UF alumni, now developed into an national organization. As winner of the title Business Creator of the Year she receives a qualification to an admission place at one of the bachelor programs at the Stockholm School of Economics.
Super Bowl just ended – one of the world biggest sport events but also one of the most important opportunities for brands to gain valuable publicity. One of the most expensive exposures compressed to a few seconds. From a word-of-mouth perspective we here present the top 4 winners in terms of the level of engagement and activity in social media conversations during Super Bowl 2011.
Lipton owned Brisk encourages Instagram users to caption their photos with the hashtag #briskpic and share on Twitter. A total 4 000 cans of Brisk Iced Tea with Instagram photos will be distributed at the annual music, film ans interactive conference and fetsival, SXSW.
Diaspora – a real Facebook threat
“We are 140-character ideas. We are the pictures of your cat. We are blog posts about the economy. We are the collective knowledge that is Wikipedia. The internet is a canvas – of which, we paint broad and fine strokes of our lives with. It is a forward extension of our physical lives; a meta-self comprised of ones and zeros. We are all that is digital: If we weren’t, the internet wouldn’t either.”
From daniel grippi on Vimeo.
Facebook Deals to Sweden in 2011
Facebook Deals is expected to be one of this year’s big upcoming news happenings – the service that provides commercial businesses the opportunity to reward loyal customers and thus generate positive word-of-mouth.
The 15th of December, Effekt (youth’s online magazine published by Save the Children organisation) launched a new anthology, titled “Being Different” – young peoples thoughts and ideas in words, pictures and augmented reality technique. Using augmented reality, the content of the book is presented both inside the covers as texts and images, but also accessable on the web in the shape of movies, pictures and songs.
Pronto’s mission is all about engaging target groups and invite people to involve and activate themselves in matters that are personally important for them already. In this case our mission were to identify the key individuals within the target group and provide them with information and tools for the to spread the word and to generate positive word of mouth.
2010’s top 3 viral videos
The world’s biggest video portal continues to grow. During 2010 users uploaded more than 13 million hours of video content, which resulted in more than 700 billions video views.
In March 2010 YouTube announced that 24 hours of video material is uploaded every minute and in May the 2 billion mark were passed in terms of number of video views per day.