Trend & Analysis
Trendwatching – 2012
A (digital) World of Facts
Social media and the digital world is, as we all know, difficult to fully grasp due to its size. Thankfully, talented people are putting things into perspective with the use of various comparisons. Here are a few examples published by the gang at Wolber World:
- The combined length of all tweets posted in a day is the rough equivalent of a 10 million page book
- In year 2015, the yearly web traffic is estimated to amount to approximately one zettabyte (which is as much as the all digital data traffic up until 2010)
- In 2010, 107 trillion e-mails were sent
For the entire list, click here. As the list is in Swedish, we suggest that our English speaking readers make use of Google Translate, or hit the “Källa”-button below each post, which then directs you to the original post (usually in english).
thenextweb.com reports that 75% of the UK use a laptop, smartphone or tablet while watching TV. These findings come from The 2011 Social TV Trends Reports, based on a survey of 2 025 UK online consumers.
96% of the questioned 18-24 year-olds said that they stack multiple media, and – more surprisingly – 63% of respondents aged 55+ admitted to doing the same.
With these results in mind, it’s probably only a matter of time before marketers (and others dealing with communication) begin to fully utilize the potential of this media stacking behavior. For example, imagine a TV-ad that’s both an ad and an interactive quiz show, accessed via the internet; instead of muting the TV during the commercial breaks, viewers might actually pay more attention to the screen when such an ad airs, and – after they win or lose – they discuss the outcome online, providing the advertiser with additional exposure and customer engagement.
There may be a paradigm shift in TV-/online marketing awaiting us, in a not too distant future…
Diaspora – a real Facebook threat
“We are 140-character ideas. We are the pictures of your cat. We are blog posts about the economy. We are the collective knowledge that is Wikipedia. The internet is a canvas – of which, we paint broad and fine strokes of our lives with. It is a forward extension of our physical lives; a meta-self comprised of ones and zeros. We are all that is digital: If we weren’t, the internet wouldn’t either.”
From daniel grippi on Vimeo.
Facebook Deals to Sweden in 2011
Facebook Deals is expected to be one of this year’s big upcoming news happenings – the service that provides commercial businesses the opportunity to reward loyal customers and thus generate positive word-of-mouth.
More brands invest in online co-creation
Will we see more products be developed together with customers in the future? According to a post in New Media Age more brands are investing in online co-creation. Among them is Dell who in 2007 launched their online community ”IdeaStorm” to let customers submit new ideas to the brand. Since the launch over 14 000 ideas have been submitted, 700 000 votes on ideas have been registred and 400 consumer-ideas were implemented.
Explore more about:
- Successful tweets
- Tweets that have made people to un-follow
- The most influential user that reply and re-tweet your messages
In the chart below you can see how some of this data is charted:
Social Media Examiner met Scott Monty, the head of social media at Ford Motor Company, and asked him about how social media helped Ford launch and sell cars.
Go to socialmediaexaminer.com to watch the video
The key learnings:
- Use social media for pre-launch
Build relations with your audience and create pre-launch buzz - Supply key influencers with shareable content
Make people talk about your brand and product - Be present on key sites and platforms – Ford Focus on Facebook
Make sure you have the strongest presence on arenas where your audience prefers to be - The Ford Story
Put effort in creating exclusive and sharable content
This is an example of how word of mouth and social media is used in a perfectly integrated way.
Many thanks to Social Media Examiner and Michael Stelzner for sharing the story!
“65% of Facebook users only access the site when they’re not at work or school – typically early morning or evening. That means that if you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.”
Adam Ostrow from Mashable about How users interact with brands.
Vitrue recently published a fresh study regarding when users interacts the most with companies and brand on Facebook
- Weekdays at 11 am, 3 pm and 8 pm tend to be the biggest usages spikes
- The biggest spike occur at 3 pm on weekdays, wednesdays the most
Nestle – Kittu Kitsu Case Study
Some of you might have seen this one already but we think it’s such a well performed case study and it’s really inspiring and includes a great deal of discernment on how to extend the consumers experience of a brand. Enjoy! read more…