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Dec 14 11

Select your seatmate via Social Media

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Mashable reports that passengers flying with KLM Airlines might soon be able to pick their seat partner based on Facebook and LinkedIn profiles and -preferences. See the video below for a more comprehensive explanation.

It will be interesting to see how this initiative falls out; maybe in the future, seat partners are automatically matched according to Klout score..?

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Dec 7 11

Top Twitter Topics 2011 (tweets per second)

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Twitter recently released some statistics from 2011, regarding the number of tweets per second. Some of the events that generated the most tweets per second were:

- Japanese earthquake and tsunami (March): 5 530 tweets/second
- End of FIFA Women’s World Cup (July): 7 196 tweets/second
- MTV Video Music Awards (August): 8 868 tweets/second

Notably, Steve Jobs’ resignation from Apple generated more tweets per second than his actual passing away…

For the full list of topics, go here.
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Dec 2 11

YouTube becomes NewTube

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YouTube has now publicly launched their new and improved site design. Apart from mimicking Google’s visual profile to a larger extent, channels are given a much more central role. YouTube now identify themselves as the digital and web based counterpart of cable TV, and in the same way that you zap between channels on your TV, you’ll be zapping around YouTube channels.
An example of new features is that it’s now easier to post YouTube content directly to Facebook and Twitter.
Check out the new YouTube, and read up on what’s changed here.
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Nov 9 11

Bloggers Wardrobe – linking top bloggers with exclusive brands

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Bloggers Wardrobe can be said to be both a site and a fashion initiative, and the idea is quite simple: gather the world’s top fashion bloggers and provide them with a platform on which they’re put in touch with the most exclusive brands. This to both ensure mutually beneficial co-operation and to maintain the integrity and quality of these valuable brand ambassadors.
Bloggers Wardrobe is in our opinion an interesting initiative, sprung out of the realization that top bloggers truly are a force that ought to be harnessed by any and all who wish to make an impact with their products or messages in social media. Although this hardly is news for anyone, the way Bloggers Wardrobe are packaging their offer makes it seem as if though they’re providing more than just a platform for an already existing interaction. Whether this is actually the case or not, time will tell.

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Oct 19 11

Investors are betting on iZettle

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Earlier today, Swedish mobile payment service iZettle announced that they have received $11.2 million in investor funding, with the main investor being Index Ventures (who have previously backed Skype, and are currently supporting Soundcloud). This undoubtedly indicates that investors have a strong belief in the company’s potential for success.
iZettle, that can be described as a service enabling peer to peer credit card transactions via smartphone (see iZettles own video description of the service below), is often identified as the European counterpart of American mobile payment service Square, and is – here in Sweden – gaining ground steadily.


The question that still remains to be answered is whether mobile credit card solutions will be able to compete with the advent of NFC payment methods; for the sake of the team behind iZettle (as Swedes we’re naturally biased towards the Stockholm based company), we hope so!
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Oct 12 11

Sharing is Caring

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We all do it: laugh at a funny clip or go “Oh!” when we read something interesting, and then share it with our friends.

Bookmarking and sharing service AddThis has – with the help of Clearspring Technologies – created an infographic summarizing their findings regarding sharing, over the past five years. It provides some interesting insights on how and when people share content online, as well as some staggering facts and figures. Quite possibly, you’ll check it out (thank you Mashable for hosting) – go “Oh!” – and share it with your friends…
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Oct 4 11

Social media is a jungle (here’s a machete)

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Commscorner.com has listed 30 helpful “vertical search engines” as they’ve chosen to call them; search engines designed to search within specific fields such as “travel”, “music” and “domain names”, providing users with easier and less cluttered searches.
We opened our last Word-of-Mouth newsletter with the reflection that social media can be a jungle to navigate through (you don’t need to tell Social Media Examiner’s khaki-clad mascot that!), so we thought we’d share these 30 resources with you in order to simplify your trek across the Web. Good luck!
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Sep 1 11

Spotalike – making life easier for uninspired Spotify users

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As Swedish streaming phenomenon Spotify conquers America (as usual, through effective word-of-mouth), more and more services are incorporating its technology in their own. One example of this is Spotalike, a service that generates Spotify playlists based on the song you enter on their website. The underlying data is gathered from Last.fm.

Although this in itself is nothing new – Pandora and iTunes’ Genius service are two examples of similar technology – we like the simplicity and tongue-in-cheek attitude of Spotalike. Check it out for yourself here.

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Jun 14 11

TwentyFeet go the extra mile

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Services or tools that simplify the way we use social media is a recurring (and possibly also our favorite) topic here at womnewsletter.com, and this post is no exception. TwentyFeet is the name of a new tool designed to facilitate the gathering of statistics from various social media networks and -sites. You can, for example, monitor your Facebook-, Twitter- and YouTube activities, all from the same dashboard; handy, timesaving and much awaited!

Even though TwentyFeet is still just available in a beta version, we gladly welcome this addition to our social media toolbox. Read more about TwentyFeet on their website, or read thenextweb.com’s first impression of it here.

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May 19 11

Give us today our daily Bre.ad

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Mashable recently published a post regarding the URL-shortening tool Bre.ad. Bre.ad automatically links a created (shortened) URL to a “toast” page which is customizable by the creator. The toast is displayed for five seconds before the viewer is redirected to the intended website.

For example: if we at Word-of-Mouth Newsletter wanted to link to the article on Mashable.com, we could do so via a toast page promoting something entirely different, let’s say our Twitter account. For a more comprehensive and visual description of how it works, read Mashable’s post here.

The obvious question that arises is of course: will Bre.ad turn out to be a useful and innovative marketing tool, or just a new way of bombarding internet users with unwanted ads?

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