Posts tagged ‘Facebook’
Facebook gets a facelift
In last month’s Word-of-Mouth Newsletter (sorry all you non-swedish speakers) we commented on some new features on Facebook, but with the social networks’ latest updates, we feel it merits a blog post to boot.
Since the arrival of Google+, the team behind Facebook have not been idle; the new features are undeniably “Google+ -ish” and serve to make the established social network even more user friendly. “Subscriptions” let users subscribe to- and follow updates from non-friends – a feature recognizable from both Google+ and Twitter – and the new “Lists”-system allows one to organize and tailor which updates are shown in the news feed.
As marketers, we now need to reflect on how (and if) this changes the way Facebook is used as a marketing tool. For example: now that anyone can subscribe to a person’s updates, that person’s individual’s posts can be used to communicate with an entirely new audience – an audience that is not centered around a fan page or common interest, making it a potentially attractive and diverse target group.
Read more about these latest Facebook updates here.
Diaspora – a real Facebook threat
“We are 140-character ideas. We are the pictures of your cat. We are blog posts about the economy. We are the collective knowledge that is Wikipedia. The internet is a canvas – of which, we paint broad and fine strokes of our lives with. It is a forward extension of our physical lives; a meta-self comprised of ones and zeros. We are all that is digital: If we weren’t, the internet wouldn’t either.”
From daniel grippi on Vimeo.
Facebook Deals to Sweden in 2011
Facebook Deals is expected to be one of this year’s big upcoming news happenings – the service that provides commercial businesses the opportunity to reward loyal customers and thus generate positive word-of-mouth.
One in five on Facebook likes Disney
If Walt Disney had been alive today he could have celebrated his one hundred ninth bithday yesterday with one in five or 100 million people liking Disney on Facebook.
The Facebook universe at SIME
Christian Hernandez Gallardo, international director of Facebook welcomed us all to the Facebook universe at SIME 2010. The third largest country wants to double their users to 1 billion before they can rest. Since launching their ”like” button with the goal to make every webpage social in march, 3 million sites are now using the feature and at the moment the ”like” button is being clicked 2 million times a day.
Social Media Examiner met Scott Monty, the head of social media at Ford Motor Company, and asked him about how social media helped Ford launch and sell cars.
Go to socialmediaexaminer.com to watch the video
The key learnings:
- Use social media for pre-launch
Build relations with your audience and create pre-launch buzz - Supply key influencers with shareable content
Make people talk about your brand and product - Be present on key sites and platforms – Ford Focus on Facebook
Make sure you have the strongest presence on arenas where your audience prefers to be - The Ford Story
Put effort in creating exclusive and sharable content
This is an example of how word of mouth and social media is used in a perfectly integrated way.
Many thanks to Social Media Examiner and Michael Stelzner for sharing the story!
In oktober, Invoke Solutions released a report based on conversations with highly-active social media users. In the report the participants answered what makes content worth sharing in social media:
“65% of Facebook users only access the site when they’re not at work or school – typically early morning or evening. That means that if you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.”
Adam Ostrow from Mashable about How users interact with brands.
Vitrue recently published a fresh study regarding when users interacts the most with companies and brand on Facebook
- Weekdays at 11 am, 3 pm and 8 pm tend to be the biggest usages spikes
- The biggest spike occur at 3 pm on weekdays, wednesdays the most
