Posts tagged ‘Pronto’
Social Media Examiner met Scott Monty, the head of social media at Ford Motor Company, and asked him about how social media helped Ford launch and sell cars.
Go to socialmediaexaminer.com to watch the video
The key learnings:
- Use social media for pre-launch
Build relations with your audience and create pre-launch buzz - Supply key influencers with shareable content
Make people talk about your brand and product - Be present on key sites and platforms – Ford Focus on Facebook
Make sure you have the strongest presence on arenas where your audience prefers to be - The Ford Story
Put effort in creating exclusive and sharable content
This is an example of how word of mouth and social media is used in a perfectly integrated way.
Many thanks to Social Media Examiner and Michael Stelzner for sharing the story!
“65% of Facebook users only access the site when they’re not at work or school – typically early morning or evening. That means that if you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.”
Adam Ostrow from Mashable about How users interact with brands.
Vitrue recently published a fresh study regarding when users interacts the most with companies and brand on Facebook
- Weekdays at 11 am, 3 pm and 8 pm tend to be the biggest usages spikes
- The biggest spike occur at 3 pm on weekdays, wednesdays the most
The marketing favourite: social media
Interest organization Advertisers of Sweden and research company Novus asked 200 marketing directors ”Which of the following trends within marketing communication are the most important to keep track of right now?” read more…
Karin Bill new CEO at Pronto
Karin Bill takes over the role as chief executive after founder Gabriel Sundqvist, starting the 6th of september. Most recently, Karin comes from Prime where she was responsible for the Corporate Communication Group.
Karin’s task will mainly be to continue to develop Pronto’s offer and pursue further expansion.
-Pronto is in an exciting phase right now. A healthy and well respected agency which faces the next step in its development. They have a strong offer and a fantastic potential. The agency was founded seven years ago with its roots in word-of-mouth and today, most marketers have realized the power of creating engagement with their audience. This is where Pronto forefronts. That, combined with the people who works there makes this a dream come true for me.
-At Prime, I’ve had the privilege to be a part of a tremendous success the recent years, this experience is of course something that I will take with me to Pronto.
Gabriel Sundqvist founded Pronto in 2003 and now leaves the role as CEO:
-We have grown a lot and will now aim to expand even more and I dont think that it is an entrepreneur that we need to lead the company further on. I will be as involved in Pronto as I was before, but with what i do best – consulting.
Furthermore, Gabriel says:
-In Karin, we have found the combination of experience in leadership and growth combined with an experience in developing offers to customers and being an greatly desired entrepreneour. And never the least, a passionate person who with a Pronto spririt, says Gabriel Sundqvist.
Karin har been at Prime for the last five years, prior to this she was the advertising director at mobile company 3 and takes office at Pronto the 6th of september.
Pronto Launches Social SEO Service
Today we at Pronto are proud to offer our customers an additional social media service, this time within the field of social search engine optimization, which is all about optimizing the structure of a brand’s social web presence.
Vilken roll sociala medier kommer att fylla i valet är för tidigt att säga. Mycket tyder på att Sverige kommer att följa det norska exemplet, där sociala medier blev betydande för valutgången. Är svenska politiker redo? Svaret finns i deras vilja och förmåga att förstå samtalets logik online.
I går kväll utsåg Dagens Industri årets Gasell-företag, en utmärkelse som tilldelas de snabbast växande företagen i Sverige. Kommunikationsbyrån Pronto, som sedan 2003 specialiserat sig på sociala medier och word-of-mouth, blev ett av de under endast 1 procent av landets aktiebolag som erhöll denna utmärkelse. Företaget har vuxit med 372% de senaste tre åren.