Go to socialmediaexaminer.com to watch the video

The key learnings:

• Use social media for pre-launch
  Build relations with your audience and create pre-launch buzz
• Supply key influencers with shareable content
  Make people talk about your brand and product
• Be present on key sites and platforms – Ford Focus on Facebook
  Make sure you have the strongest presence on arenas where your audience prefers to be
• The Ford Story
  Put effort in creating exclusive and sharable content

This is an example of how word of mouth and social media is used in a perfectly integrated way.
Many thanks to Social Media Examiner and Michael Stelzner for sharing the story!

“65% of Facebook users only access the site when they’re not at work or school – typically early morning or evening. That means that if you’re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they’re likely to be online.”

Adam Ostrow from Mashable about How users interact with brands.

Vitrue recently published a fresh study regarding when users interacts the most with companies and brand on Facebook

• Weekdays at 11 am, 3 pm and 8 pm tend to be the biggest usages spikes
• The biggest spike occur at 3 pm on weekdays, wednesdays the most



• Sundays are a less active day for fans compared to all other day of the week.

Even if users are the most active in the afternoon – morning posts are 39,7% more effective in terms of engagement and interaction than late day posts. To be aware of the user patterns of your Facebook fans can be crucial to get the most effective message across. But it is important to remember that this type of data is shifting as user patterns shift and if all publishers would post messages at the same time, the users would be overwhelmed and the net gain might disappear.

Read more at vitrue.com/blog

Read the complete list of favourite trends and required skills on medievärlden.se (in Swedish)

What do you think are the most important trends right now?

Karin’s task will mainly be to continue to develop Pronto’s offer and pursue further expansion.

-Pronto is in an exciting phase right now. A healthy and well respected agency which faces the next step in its development. They have a strong offer and a fantastic potential. The agency was founded seven years ago with its roots in word-of-mouth and today, most marketers have realized the power of creating engagement with their audience. This is where Pronto forefronts. That, combined with the people who works there makes this a dream come true for me.

-At Prime, I’ve had the privilege to be a part of a tremendous success the recent years, this experience is of course something that I will take with me to Pronto.

Gabriel Sundqvist founded Pronto in 2003 and now leaves the role as CEO:

-We have grown a lot and will now aim to expand even more and I dont think that it is an entrepreneur that we need to lead the company further on. I will be as involved in Pronto as I was before, but with what i do best – consulting.

Furthermore, Gabriel says:

-In Karin, we have found the combination of experience in leadership and growth combined with an experience in developing offers to customers and being an greatly desired entrepreneour. And never the least, a passionate person who with a Pronto spririt, says Gabriel Sundqvist.

Karin har been at Prime for the last five years, prior to this she was the advertising director at mobile company 3 and takes office at Pronto the 6th of september.

Social media content is highly ranked by search engines worldwide these days and in the U.S., social search engine optimization has grown considerably over the past year, with the trend now growing globally.

“Pronto can see a strong trend in which a growing amount of consumers use social media actively for search, while at the same time social media content ranks high in all search engines”, says Gabriel Sundqvist, CEO and founder of Pronto.

Pronto’s social SEO process looks like this:
- Internal content and resource mapping
- Analysis of search/social keywords and competitors
- Analysis of relevant social channels
- Setting up social SEO strategy, keywords, channels, and content plan
- Optimization of social hub and social channels
- Continuous supporting social SEO

Within our social SEO services, we set up and  optimize your social media brand presence to attract new relevant web traffic, while building valuable consumer relationships. We set your social SEO strategy, optimize your current social media accounts, and add new ones optimized to secure valuable social search presence. Beyond that, we lay out detailed content development plans in collaboration with the client, and offer long-term social SEO content management. Pronto offers full search engine optimization solutions, including both traditional SEO and social SEO, to make sure your brand ranks in the top 10 search results and has a strong overall social media presence.

What opportunities do you see in social SEO? Is this the way forward or not as relevant as SEM or traditional SEO? Please leave your comments!

Visit prontocommunication.com and read more about our the business area of social SEO.

Klicka här för att läsa hela debattartikeln av Gabriel Sundqvist, VD Pronto, publicerad i Dagens Media.

I går kväll utsåg Dagens Industri årets Gasell-företag, en utmärkelse som tilldelas de snabbast växande företagen i Sverige. Kommunikationsbyrån Pronto, som sedan 2003 specialiserat sig på sociala medier och word-of-mouth, blev ett av de under endast 1 procent av landets aktiebolag som erhöll denna utmärkelse. Företaget har vuxit med 372% de senaste tre åren.

”När jag startade Pronto förstod ingen vad det var vi gjorde och begreppet sociala medier fanns inte. Det var tuffa första år men jag trodde benhårt på affärsidén och idag är jag glad att jag inte gav upp. Sociala medier och word-of-mouth är framtiden, vilket bevisas av att vi har vuxit med 372% de senaste tre åren och med det är ett av Sveriges snabbast växande företag.”, säger Gabriel Sundqvist, VD och grundare.

Nils von Heijne, byråchef, tillägger; ”Vi arbetar strategiskt med att få våra kunders målgrupper att prata positivt om varumärken bland vänner, familjemedlemmar och kollegor på Internets olika mötesplatser. Det är också word-of-mouth som ligger bakom den här fantastiska framgången.”.