Posts tagged ‘social media policy’
We are starting to se a decreasing hype for social media. It is not news anymore and the big question now is not if companies should start using Twitter and Facebook or not, the question is rather How to work with the channels and what strategic manner to use.
According to a fresh survey made by MyJobGroup almost 40 percent of brittish employees, use social media to criticize their boss or workplace. The result suggest clearer social media guidelines from employers concerning what is allowed to enounce and what is not. Unclear guidelines and irresponsible enouncements can cause serious damage on internal relations but when it cause damage in external relations and in worst case the relations to customers, it will affect how the brand is perceived which is often more expensive to repare than the first-named. Something that the employees of DSGi had to learn as a result of their inofficial Facebook group. read more…