Posts tagged ‘social media’
Trendwatching – 2012
YouTube becomes NewTube
A (digital) World of Facts
Social media and the digital world is, as we all know, difficult to fully grasp due to its size. Thankfully, talented people are putting things into perspective with the use of various comparisons. Here are a few examples published by the gang at Wolber World:
- The combined length of all tweets posted in a day is the rough equivalent of a 10 million page book
- In year 2015, the yearly web traffic is estimated to amount to approximately one zettabyte (which is as much as the all digital data traffic up until 2010)
- In 2010, 107 trillion e-mails were sent
For the entire list, click here. As the list is in Swedish, we suggest that our English speaking readers make use of Google Translate, or hit the “Källa”-button below each post, which then directs you to the original post (usually in english).
thenextweb.com reports that 75% of the UK use a laptop, smartphone or tablet while watching TV. These findings come from The 2011 Social TV Trends Reports, based on a survey of 2 025 UK online consumers.
96% of the questioned 18-24 year-olds said that they stack multiple media, and – more surprisingly – 63% of respondents aged 55+ admitted to doing the same.
With these results in mind, it’s probably only a matter of time before marketers (and others dealing with communication) begin to fully utilize the potential of this media stacking behavior. For example, imagine a TV-ad that’s both an ad and an interactive quiz show, accessed via the internet; instead of muting the TV during the commercial breaks, viewers might actually pay more attention to the screen when such an ad airs, and – after they win or lose – they discuss the outcome online, providing the advertiser with additional exposure and customer engagement.
There may be a paradigm shift in TV-/online marketing awaiting us, in a not too distant future…
“There’s an app for that!” is a phrase we hear more and more often, but sometimes the app in question is more innovative than others. One such example is What Do You See? by Malmö-based duo Blixt & Dunder. What Do You See? lets the user see the world through the eyes of an infant, based on medical research on vision development. The utility of the app is undoubtedly somewhat unclear, but what does that matter when it’s both interesting and fun?
Download What Do You See? here, and see the world with – quite literally! – new eyes.
TwentyFeet go the extra mile
Services or tools that simplify the way we use social media is a recurring (and possibly also our favorite) topic here at womnewsletter.com, and this post is no exception. TwentyFeet is the name of a new tool designed to facilitate the gathering of statistics from various social media networks and -sites. You can, for example, monitor your Facebook-, Twitter- and YouTube activities, all from the same dashboard; handy, timesaving and much awaited!
Even though TwentyFeet is still just available in a beta version, we gladly welcome this addition to our social media toolbox. Read more about TwentyFeet on their website, or read thenextweb.com’s first impression of it here.
Here at womnewsletter.com, we’re not just fans of social media solutions, but also of initiatives promoting democracy, debate and freedom of speech. Luckily enough for us, YouTube is launching a feature that encompasses both of these! YouTube Town Hall matches members of the American Congress for debates on all kinds of topics, ranging from international issues such as the US involvement in conflict abroad to national healthcare.
Although we’re still waiting for a similar initiative to hit Europe, we encourage you to take a look at the US debates here.
Never has the expression “A picture is worth a thousand words” been more fitting when discussing news media: in the image shown below (or rather, on the site it links to – click here to go there), the german newspaper Berliner Morgenpost enhances their readers’ experience by tagging the image with links and brief descriptions. The tags in this particular linked image are in german, but even those of us who don’t speak the language will get the gist of it.
Note how the image is easily shared via Twitter, Facebook or e-mail. It quite likely that we’ll be seeing more and more of this type of reader services in the future.