1500 Americans from the age of 15 participated in the survey. 40% responded that they “like” brands to receive special offers and discounts. 36% “like” brands to get free offers and giveaways. 30% responded that they “like” brands to get updates on upcoming sales and other news. This makes it pretty obvious that Facebook pages give business a unique opportunity to build engagement with an already loyal customer base.

How can you business gain from this?

Coupons and customer codes

Take your existing offer, code it and put it on your page for everyone that “likes” you page to take part of.

Loyalty, lists and highlights

When you have a steady base of people that “likes” you brand and page, the tricky part can be to keep them loyal and prevent them from “dislike” your page as soon as they’ve received your offer. In order to build this loyalty, use the strength of Facebook’s platform.

Facebook Insight

Tool available for all page administrators. Gives you an insight of the demographics of you target group, what they like, how they interact with you content and behave when visiting your page. Use this information to tailor discounts and time-sensitive offers.

Facebook updates

Can be compared to the email lists and ca be used to tailor messages to specific parts of your target group. Choose your receivers by geographic, age and demographic factors. Perfect to use for gender specific offers, cultural events or national holidays.

Make sure you re-new your offers on a weekly basis and that only those who “like” your page receives them. Don’t stick with routines. Change you offer once per week, then after two weeks and then after two days. This way you encourage you fans to come and visit your page on a regular basis.

Front you most valuable visitors

Show you appreciation by giving special offers to those who really interacts with your brand and share you offers with others.

This are only a few tips and tricks on how to avoid only being the brand that customers “like” and instead being the brand that customer are loyal to and consider to be a true friend. And in the end, isn’t that what really matters?

Twitter förklarar beslutet: “För det första är inte tredjepartsutvecklare nödvändigtvis måna om att bevara den unika användarupplevelse som Twitter skapat, för det andra bör grunden för att utveckla ett långsiktigt annonsnätevrk vara inovation, inte kortsiktiga intäkter.”

Förmodligen kommer de annonsnätverk som byggt sina affärsmodeller kring att tjäna pengar i skuggan av tweets bli missnöjda, men vi tror att de användare som blivit förvirrade av annonserna i flödena kommer att välkomna förändringen.

Vi på Pronto ställer oss bakom Twitters beslut eftersom reklam och kommersiell kommunikation ska erbjuda målgruppen ett genuint värde och skapa äkta engagemang snarare än att nästla sig in i deras sociala flöden utan relevans.

Yesterday Twitter announced that they will desist with third party ads and promoted tweets in user timelines. The purpose is to preserve integrity and relevans and the decision affects only those who insert promoted tweets in user timelines and not applikations showing ads around the timeline.
Twitter explains the decision with a hope that the basis for developing a long term ads networks will be inovation and not short term revenues.

Pronto stands behind Twitter’s decision as advertising and commercial communication should provide a genuine public value and create concern rather than to infiltrate into the streams without relevance.

In their latest video Your brand: At risk or ready for growth, Alterian summarizes the result of a worldwide investigation on how the social media landscape is changing the way we communicate with each other. The essence is that brands need to be more social in order to engage their target audience and it is that part of the content we wish to highlight. Valuable insights!

Här följer ett utdrag ur Mashables 21 punkter med social vetikett. För hela listan, besök mashable.com.

Hur tänker ni kring hur ert varumärke uppfattas på nätet? Har du synpunkter på listan? Lämna gärna en kommentar.

- Bekanta dig med alla nätverk som är relevanta för din verksamhet. Notera de val, utmaningar, intryck och behov som uppstår bland nätverkets medlemmar.
- Fastställ din identitet, karaktär och varmärkespersonlighet och matcha det med personerna som ska representerar er online.
- Etablera en kontaktperson som är ytterst ansvarig för att identifiera, följa upp och besvara frågor som kan påverka hur varumärket uppfattas.
- Bli en sann deltagare i varje nätverk som ni önskar involvera och bli en del utav. Tänkt bortom marknadsföring och försäljning, bygg äkta relationer.
- Upprätta och vårda relationer på nätet och i verkligheten så länge som det är viktigt för din verksamhet.
- Tänk inte “kampanj”, tänk långsiktig strategi som upprätthåller daglig kontakt och engagemang i målgruppen.
- Tänk inte “marknadsföring”, gör dig till en resurs för nätverket.
- Var generös, återgälda och ge eloger till betydande bidrag från deltagare i dina nätverk.

As the social web is growing, we develop standards and guidelines for how we should behave out there as senders. How do we encourage our visitors to interact with us for the benefit of business, customers and employees? In the end, we only get the attention, the relationships and transactions we deserve. Mashables published 21 rules of engagement, visit mashable.com for the complete list. Feel welcome to leave a comment on the list or if you have any other tips of how to shape your online identity.

Hela tanken kring femton minuter i rampljuset, måste ersättas med insikten att du själv varje dag måste skapa femton minuter i rampljuset. Inte för dig själv utan för ditt varumärke och din målgrupp. Ersätt berömmelse med interaktion och du kommer att nå berömmelse om du spelar dina kort väl.

Stand up-komikern, Jordan Cooper, kom till denna insikt på ett mindre behgaligt sätt.
Ta del av hans berättelse här.

Short term actions do not have the same value if you do not have a fundamental long-term plan to build your relationships around. Brands should therefor focus more on building long term relationships with their audiences and opinion makers and to let the strategy permeate even the short-term efforts. The whole idea of fifteen minutes of fame, must be replaced with the insight that you each day needs to create those fifteen minutes of fame. Not for yourself but for your brand and your audience. Replace the fame with interaction and you will reach fame if you play your cards well.

Stand-up comedian, Jordan Cooper, came to this realization in a less pleasant way.
Take part of his story here.

A couple of weeks ago we wrote about Vitrue’s metrics for analyzing Facebook presence. The calculation has now been developed into a tool that makes it far more simple to evaluate your Facebook activity and compare your efforts to competitors. The result is based on numbers of fans, posts per day and number of interactions and gives tips on what to do in order to improve the value of the page. The affecting factors can be  adjusted and give you a hint on what to do in order to reach a specifik target value. The tool is particulary valuable for marketers i order to understand the potential of facebook in marketing purposes. Click here and try it out and let us know what you think about it!

Socialnomicsförfattaren, Erik Qualman has released an updated version of last year’s hit video, social media, statistics and a lot has happened the past year. Some figures are brand new, others we are familiar with. One of the updates is that Facebook is now bigger than the U.S. in terms of number of inhabitants, and is now only just a bit after China and India. The sources of statistics available at Qualman’s blog.

During the SOM-seminar (SOM, Institution for society, public opinion and media) the latest figures from the SOM-surevy was presented. One of the questions responded was “How often do you use social media?” 83 percent of the respondents aged 16-29 years answered that they have used social media at least once a week during tha past twelve months. Among the total respondents aged 16-85 years only one-third answered that they use social media at least once a week.

Chris Brogan, president of New Marketing Labs, recently sat down with Deb Orton of SAS to talk about social media. Chris Brogan has inspired and shaped a lot if the accepted philosophies around marketing and social media. Let us know what you think  about the videos.