Posts tagged ‘Twitter’
As tornadoes ravage the southern United States, the importance and utility of social media is once again confirmed. Twitter users in the affected areas can warn and inform others by tagging their tweets with “#[state abbreviation]wx”, for example “#ALwx”, which would refer to the state of Alabama. Read more about how Twitter is saving lives in the southern US here.
The usage of specific hash tags has proven helpful in the wake previous natural disasters such as the ones affecting Haiti and Japan. On their own site Hope140.org, Twitter publishes information about encouraged social movements and -initiatives on Twitter. Check out the site here if you want to know how you can get involved.
Explore more about:
- Successful tweets
- Tweets that have made people to un-follow
- The most influential user that reply and re-tweet your messages
In the chart below you can see how some of this data is charted:
Social Media Examiner met Scott Monty, the head of social media at Ford Motor Company, and asked him about how social media helped Ford launch and sell cars.
Go to socialmediaexaminer.com to watch the video
The key learnings:
- Use social media for pre-launch
Build relations with your audience and create pre-launch buzz - Supply key influencers with shareable content
Make people talk about your brand and product - Be present on key sites and platforms – Ford Focus on Facebook
Make sure you have the strongest presence on arenas where your audience prefers to be - The Ford Story
Put effort in creating exclusive and sharable content
This is an example of how word of mouth and social media is used in a perfectly integrated way.
Many thanks to Social Media Examiner and Michael Stelzner for sharing the story!
Starting monday november 1st Twitter started dropping ads in their users streams/timelines. First to get a share of the new service is Starbucks, Virgin and Red Bull.
ThinkUp – new app for new ideas
The Mood of the United States
A group of researchers from Northeastern University and Harvard University have gathered enough data from Twitter to give us all a snapshot of how we Americans feel throughout a typical day or week. It will surprise almost no one to learn that findings indicate a general mood slump mid-day and mid-week, when we are most likely to be at work. Our tweets show that we’re happiest in the early morning and late evening; during the week, our mood tends to peak on Sunday morning.
We are starting to se a decreasing hype for social media. It is not news anymore and the big question now is not if companies should start using Twitter and Facebook or not, the question is rather How to work with the channels and what strategic manner to use.
A fresh study from ExactTarget shows that users who start their day by open their e-mail are more task-oriented and only interact with brands online when they need information about a product or service. However, users who start their days with Facebook often welcome unplanned activities from brands, activities that are not directly related to purchase.
Later today search engine Bing (Microsoft) launches a new search feature called bing.com/social that includes user-generated links and content from Facebook.
In addition to Facebook, Twitter content will as well be a part of the search result. Up dates from Facebook pages and the most popular shared links will compose the top search result. read more…