Posts tagged ‘YouTube’
YouTube becomes NewTube
Here at womnewsletter.com, we’re not just fans of social media solutions, but also of initiatives promoting democracy, debate and freedom of speech. Luckily enough for us, YouTube is launching a feature that encompasses both of these! YouTube Town Hall matches members of the American Congress for debates on all kinds of topics, ranging from international issues such as the US involvement in conflict abroad to national healthcare.
Although we’re still waiting for a similar initiative to hit Europe, we encourage you to take a look at the US debates here.
Levi’s acts in secret – a viral success
Have you seen the video with the two girls that in secret records men checking out the behinds? In about a week the video have received more than 6 million views on YouTube.
2010’s top 3 viral videos
The world’s biggest video portal continues to grow. During 2010 users uploaded more than 13 million hours of video content, which resulted in more than 700 billions video views.
In March 2010 YouTube announced that 24 hours of video material is uploaded every minute and in May the 2 billion mark were passed in terms of number of video views per day.
YouTube reward partner channels
During 2010 more than 15 000 partner agreements have been signed on YouTube – partners that have upload million of video minutes every day.
Tom Picket, director of content operations and online creators, sais in a blog post:
“We’re privileged to work with the most passionate and talented partners in the world, who produce and upload videos that inspire us, make us laugh and move us – and, most importantly, change the way we look at the world.”
Social Media Examiner met Scott Monty, the head of social media at Ford Motor Company, and asked him about how social media helped Ford launch and sell cars.
Go to socialmediaexaminer.com to watch the video
The key learnings:
- Use social media for pre-launch
Build relations with your audience and create pre-launch buzz - Supply key influencers with shareable content
Make people talk about your brand and product - Be present on key sites and platforms – Ford Focus on Facebook
Make sure you have the strongest presence on arenas where your audience prefers to be - The Ford Story
Put effort in creating exclusive and sharable content
This is an example of how word of mouth and social media is used in a perfectly integrated way.
Many thanks to Social Media Examiner and Michael Stelzner for sharing the story!
Högskola gör stop-motion-video
Södertörns Högskola ser bortom den traditionella skolbroschyren och låter studenterna själva presentera skolan i videoformat. Denna stop-motion-film finns nu tillgänglig på YouTube:
Södertörn University looks beyond the traditional school brochure and lets the students present the school through a stop-motion video published on YouTube:
Warren Buffett goes viral
Warren Buffett lånar ut sin sångröst till den senaste Geicoreklamen och den virala succén är ett faktum. Klippet i övrigt är föga engagerande men att få världens rikaste man att klä ut sig till Axl Rose och sjunga räcker långt:
Warren Buffet lends his voice to the latest Geico commercial. The clip in itself is not that engaging, but with the richest man in the world dressing up as Axl Rose you can go far in the viral world:
Med hjälp av den berömda Phantom-kameran har Pedigree tagit fram en enkel men vacker reklamfilm som nu gör succé på YouTube. Filmen är en av veckans mest sedda videos och visar att enkelhet är en dygd i viralfilmernas värld.
Manligt ideal blir viral
Det ikoniska amerikanska varumärket Old Spice, som gör grooming-produkter för män, har länge varit välkända för sina reklamserier som upplyfter och samtidigt gör parodi på det manliga idealet. Nu är det återigen dags för det långlivade företaget att släppa en serie med uppmärksammade videoklipp som redan börjar sprida sig viralt över Internet.
För samtliga Old Spice-reklamer, besök deras YouTube-kanal